For brands

Let's cook something together

Daily Bites Diary reaches an audience that is small, specific and unusually engaged: mothers of babies and toddlers, mostly in Tamil Nadu, who are actively looking for what to feed their child today.

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3,900+Instagram followers
Videos per week
18–40Core audience age
90%+Women

Figures from Instagram Insights and YouTube Studio. Full analytics available on request.

Who is watching

Not a general food audience — a specific one, at a specific moment in life.

New and expecting mothers

Starting solids, worrying about weight and nutrition, and buying feeding equipment for the first time.

Tamil-speaking families

Mostly Tamil Nadu, with a diaspora audience cooking the food they grew up with.

Everyday home cooks

Cooking three meals a day on a real budget, in a real kitchen, with limited time.

Ways to work together

Rates on request — they depend on usage rights and exclusivity.

Recipe reel

A recipe built around your product, shot and edited for Instagram.

  • 30–60 second vertical video
  • Published on Instagram + YouTube Shorts
  • Caption in English and Tamil
  • Product visible throughout, used honestly

Long-term partner

For brands that want to be part of the kitchen, not a one-off post.

  • Monthly content across both channels
  • Ongoing placement in the shop page
  • Affiliate or ambassador arrangement
  • First refusal in your category

How it works

  1. You get in touch

    Tell us the product, the timeline and what a good result looks like for you.

  2. We say yes or no honestly

    If we would not feed it to our own child, we will say so and decline. That is exactly why a recommendation from this account carries weight.

  3. We agree the details

    Deliverables, dates, usage rights and cost, written down before anything is shot.

  4. You approve the concept

    You see the recipe idea and the script. Creative direction stays with us — that is what keeps it credible.

  5. It goes live

    Published, disclosed as a paid partnership as the law requires, and reported back to you after 30 days.

What we will not do

We do not promote breast milk substitutes or follow-on formula, and we do not make health claims about any product. Every paid post is clearly labelled. This is not negotiable — an audience of mothers is trusting, and that trust is the only asset here.

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